NAPURA brand was founded in 2001 in Italy, the cradle of global art and culture, whose guiding principles are drawn from the values of Nature, Beauty and Design. Through continual research and meticulous craftsmanship, we create professional scalp and hair products whose unique performances express our desire to be “Sincerely Natural.”

We firmly believe in the regenerative power of natural ingredients. That’s why our sulfate and paraben-free products are created around the values of nature and purity, forming the brand name of NAPURA. NAPURA is cosmetics for professional use and is Made in Italy.

NAPURA represents the luxury associated with using natural materials based on precious, active ingredients, which are carefully selected and used to their maximum potential and stand out on the market due to the rich formula used for hair and scalp care products. The packaging is specifically designed to preserve the pure and active ingredients over time.

Our Certifications

Safety and quality have always been an integral part of the NAPURA philosophy: the certifications we hold confirm our commitment to guaranteeing high standards of excellence to the customers.

The production, control, storage and shipping of our products comply with high standards of purity, hygiene and safety.

Our products are designed and manufactured entirely in Italy with only high-quality materials and traditional craftmanship, in compliance with all European regulations in manufacturing, hygiene and safety.

Our products comply with Islamic Sharia law as they are free of substances of human or animal origin, alcohol and GMOs.